With diverse experience in event production, luxury markets, as well as extensive designer and beauty industry relationships in New York and Los Angeles, the Mella Media public relations and events division offers a unique viewpoint and expertise to a variety of clients – from corporate brands to creative artists – seeking a higher profile and added edge in the marketplace.
Headed by founder Melissa McCarthy, the Media Relations & Events division is the perfect home for clients seeking dedicated, personalized, professional service. The team works together to develop thoughtful, strategic public relations strategies, customized to client needs. The 21st century public relations business embraces all forms of media – from traditional magazines and newspapers to new media blogs, websites and chat rooms. However, not even the most persuasive outreach breaks through the clutter; what is needed are fully integrated media, marketing and event programs which introduce new, interactive platforms, such as mobile or internet opportunities.
Mella Media is poised to deliver on all platforms to a diverse portfolio of clients. Media Relations & Events services include:
- Public relations and communications strategies (corporate, brand, product, celebrity, charity and more)
- Marketing initiatives including the development of online presence (social marketing sites, etc)
- Press releases (brand, product, announcements), media alerts and all forms of written communication, including writing for websites, blogs, etc.
- Talent negotiation, contracts
- Media packages such as b-roll, VNRs, publicity/sizzle reels
- Overall coordination of special events (manage production, invitations, media, etc)
In addition, clients will have access to the Mobile Media team, with its expertise and experience in developing cost-effective, easy-to-implement, innovation mobile media programs which can complement and further enhance the strategies set forth in any media outreach plan.
