Mobile continues to be quite misunderstood. To the surprise of many, success in the mobile industry is not about the technology itself. It is about understanding how to creatively wield the functionality that mobile devices provide to achieve business goals, and execute smart programs which maximize budgets and revenue. That is the mantra that the Mella Media mobile advisory group brings to every engagement.
The hype around the iPhone, iPad, and Android devices, coupled with never-ending media coverage, has ignited a new level of corporate enthusiasm in what mobile can potentially deliver. Mella Media helps clients harness that zeal into grounded strategies, innovative programs and executable campaigns based on over a decade’s first-hand experience. Where large agencies show clients that they can “do mobile,” Mella Media proves to clients what mobile can truly yield.
Clients ranging from Madison Square Garden (including the Knicks, Rangers, arenas and cable networks) to IDT Telecom to Johnson & Johnson to B.R. Guest Restaurants benefit from our candid approach to mobile. Mella Media enables clients of all sizes to best leverage their existing assets and use the confusion of the mobile marketplace to its advantage.
Our advisory services vary based on client needs. For some companies, we strategically re-organize many years’ worth of mobile and digital assets into cohesive, engaging programs. For other clients, Mella Media acts as the de facto mobile agency developing new concepts and platforms, and planning, buying and executing mobile media campaigns—at well below market pricing. We bring an authentic insider’s view, unparalleled experience, and a best-in-class network of partners. The one guarantee we make to our clients is that they will vastly augment their understanding of how the mobile world really works.
By design, Mella Media knows the true pulse of mobile. Working with both buy and sell-side clients, we see where agencies, brands and media companies’ real interests lie and what mobile development and advertising platforms have to offer. Living in this middle ground enables Mella Media to deliver advanced, engaging, award-winning programs that let our clients stay significantly ahead of the proverbial curve.
Through recent client engagements and in-depth understanding of the continually evolving mobile marketplace, Mella Media has successfully proven several specific strategies:
- You don’t need an app, you need a full app strategy
- Mobile is about consumer engagement and transaction, beyond just marketing
- Consumers consume content on their terms, and companies need to creatively adapt
These highlights offer a glimpse into current challenges that companies face in best utilizing mobile media and platforms, and opportunities for clients to take large strides forward. Mella Mella can be your guide and empower your company with this new mobile world.
