About Melissa McCarthy, President and Founder
Melissa McCarthy honed her expertise in the luxury fashion and beauty industries over the past two decades in New York and Los Angeles. With roots in special events and public relations, Melissa has developed a keen sense for the overall media consulting landscape throughout her years working for organizations such as the Council of Fashion Designers of America, Tommy Hilfiger and – over the span of a decade – Estée Lauder.
As Vice President of Communications for Estée Lauder North America, Melissa was involved in the PR blitz for the first Tom Ford Estée Lauder collection, as well as the launches of supermodel Carolyn Murphy and actress Gwyneth Paltrow as “faces” of Estée Lauder. In the fall of 2005, having spearheaded several successful Hollywood initiatives such as the annual Estée Lauder spa celebrating the Oscar™ nominees, Melissa moved to Los Angeles to develop an increasing beauty focus in celebrity and entertainment market and media, at first with Estée Lauder as head of West Coast Communications, and most recently, as president of Mella Media Inc.
Melissa McCarthy started her career in public relations and events in New York City in the trenches of a boutique fashion-focused PR agency. She then joined the Council of Fashion Designers of America just as the organization was launching its first season of the 7th on Sixth fashion shows in the tents at Bryant Park. For four years, Melissa helped shape the communications strategies of the CFDA, implementing initiatives for the yearly fashion awards, the second 7th on Sale, as well as the first-ever 7th on Sixth global registered press list. Having developed strong ties to the fashion industry while working on a daily basis with fashion's biggest names at the CFDA, then working in Tommy Hilfiger’s women’s PR division, Melissa joined beauty-industry leader, Estée Lauder.
In 2007, Melissa formed Mella Media Inc., a media relations and event firm, dedicated to managing its clients with personalized, professional and unique service. Recognizing the need to offer its partners more than media exposure to break through today’s increasingly multi-platformed environments, Mella Media recently expanded its capabilities to include a Mobile Media team, providing clients seamless access to smart, integrated and cost-effective mobile phone strategies.
Contact:
Melissa McCarthy
Office 908 516 2355
Mobile 917 544 8115
melissa@mellamedia.com
